Time to market—the time span from product idea to market launch—is a key competitive factor. Companies that develop and produce faster secure market share, respond more flexibly to customer needs, and reduce development risks.
Short time-to-market times determine whether innovations are successful—or are overtaken by the market.
Targeted Reduction of Time to Market with 1zu1scale
1zu1scale supports companies in accelerating development and manufacturing processes without compromising on quality or function. Our approach: test early, iterate quickly, implement close to series production.
We combine technological diversity with practical experience from over 30 years of product development and manufacturing.
Levers for Reducing Time to Market
- Rapid prototyping: Additive manufacturing, CNC, and vacuum casting enable prototypes to be produced in the shortest possible time – ideal for early testing and validation.
- Small series close to series production: Small series enable real market testing, pilot phases, and approvals even before investing in costly series tools.
- Parallel development and manufacturing steps: Prototyping, optimization, and production planning run simultaneously – saving valuable weeks and months.
- Flexible technology selection: Instead of committing to a process early on, we work together to select the most efficient solution for each case.
Time to Market in various Industries
A short time to market is particularly crucial in:
- Medical technology
- Industry & mechanical engineering
- Automotive & mobility
- Consumer goods & electronics
- Start-ups & innovation projects
Especially when it comes to new technologies or unknown markets, a quick market entry provides decisive advantages.
From Idea to Series Production – without wasting Time
1zu1scale accompanies projects from the initial idea through prototype construction to small-scale or pre-series production. The focus is not only on speed, but also on series-ready solutions that do not slow down subsequent production steps.
A short time to market is not achieved through speed alone, but through early decisions, near-series development, and coordinated processes—this is exactly where we have been focusing our efforts for over 30 years.
Thomas Kohler,CEO
FAQ – Time to Market
Time to market describes the time from the product idea to market launch.
It secures competitive advantages, reduces costs, and enables faster sales.
Through rapid prototyping, near-series small batches, flexible technologies, and experienced project support.
Yes—with iterative development processes and parallel production planning.
Contact us
Would you like to reduce your time to market in the long term and get new products to market faster?
Contact options:
- Phone: +43 5572 33 333-0
- Email: info@1zu1.eu
- Onlineform: Start your project inquiry now
1zu1scale – your partner for short time to market and successful products.